Sega's third dive into the home console market was the Sega Mega Drive, known as the Sega Genesis in North America. Launching in Japan on 29th October 1988, the Sega Mega Drive sales were poor in its first year of release, only shipping 400,000 units. The console struggled in Japan for a few reasons but the one of the main being the already deep rooted Nintendo Famicom.
The Sega Mega Drive would later be released in North America, becoming the Genesis and hitting stores on 14th August 1989. Again the Genesis struggled with a market that was already infatuated with the Nintendo Entertainment System, only selling 500,000 units in its first year.